• Cybersecurity and Emerging Technology Consulting Firm Rule4 Earns B Corp Certification

    Boulder, Colorado (Nov. 12, 2019) – Cybersecurity and emerging technology consulting firm Rule4, Inc. has earned B Corp certification from B Lab, becoming the first global cybersecurity-focused consultancy to undertake and achieve this rigorous credential. Certified B Corporations are for-profit companies that meet the highest verified standards of social and environmental performance, transparency, and accountability.

    “We're pleased to welcome Rule4 to the B Corp community,” said Lindsey Wilson, Associate of Business Development for B Lab, the non-profit behind the Certified B Corporation movement. “They're a leader in the applied technology industry for their commitment to the highest standards of social and environmental performance, transparency, and accountability. By using their business as a force for good, Rule4 is part of a movement that is building a new economy — one that is inclusive, regenerative, and delivers value to all stakeholders, not just shareholders.”

    Rule4 is proud to join the full cohort of certified companies leading the way in building a sustainable, inclusive economy that works for everyone, including household names like Patagonia, Ben & Jerry’s, Danone, and New Belgium Brewing Company. Headquartered in Boulder, Colorado, Rule4 has also integrated into a vibrant local community of legendary innovators, including Uplight, Foundry Group, Namaste Solar, Conscious Coffees, Techstars, and Upslope Brewing Company. Boulder is a hotbed of impact-conscious businesses, and the city with the highest concentration of B Corps in the world.

    Rule4’s name is inspired by science fiction author Isaac Asimov’s fourth rule, “A robot may not harm humanity, or, by inaction, allow humanity to come to harm.” Rule4 broadens this rule, ensuring technology is applied in a thoughtful, secure way that boosts mission-driven organizations and benefits humanity and our planet. “It’s critical that technology be applied responsibly, especially in the cybersecurity realm. Whether organizations are lagging behind or looking to innovate, we’re here to help,” said Co-CEO Dan Mackin.

    The company's founders felt that undertaking B Corp certification from Day 1 would demonstrate the company’s commitment to corporate social responsibility. “At Rule4, we first do what’s right. Becoming a B Corp straight out of the gate was best for our team, our clients, our community, and the greater good. It wasn’t an easy journey, but it was important,” said Co-CEO Trent R. Hein. “It was also smart: adding the B Corp assessment framework into our foundation accelerated our maturation and increased our organizational resiliency.”

    As part of its legal foundation as a benefit corporation, Rule4 has committed to promoting technological well-being in the community, advancing public awareness of the advantages and disadvantages of various technological innovations, and promoting purpose-driven, transparent, and equitable corporate management.

    About Rule4

    Rule4 is a global consulting firm providing cybersecurity and emerging technology guidance for every organization. Its team of experts helps organizations apply technology in efficient, secure ways that benefit and protect humankind and our planet. Founded in 2018, Rule4 is based in Boulder, Colorado, home of the largest concentration of B Corps in the world. Learn more about Rule4 at or @rule4 on Twitter.

    About B Lab®

    B Lab is a nonprofit that serves a global movement of people using business as a force for good™. Their initiatives include B Corp Certification, administration of the B Impact Management programs, and advocacy for governance structures like the benefit corporation. B Lab’s vision is of an inclusive and sustainable economy that creates a shared prosperity for all. For more information, visit,,, and