Boulder-based TextUs is seeing increased interest in its enterprise text messaging platform, and is scaling up to keep up with demand.
The company was founded in 2013 as a way to enable businesses to communicate with customers in real-time using text messaging.
“We think texting breaks through the noise of other communication channels, like emails and calls,” said Andrew Kimmell, chief marketing officer and co-founder of TextUs. Phone calls, for example, have largely lost trust because of the prevalence of spam and robocalls. Emails often go unopened and unread. But texting brings trust back to phone numbers, grabs a person’s attention and is efficient, Kimmell explained.
It doesn’t just work for customer engagement. It also works for business operations. For example, a health staffing firm could use TextUs to find nurses available to work a shift in the emergency room by shooting them a text. Those nurses can text back quickly with their availability.