Meet the chief marketing officer powering the growth of Angi Homeservices’ three rival brands
Investors are bullish on Angi Homeservices. The firm has delivered 17.80% earnings per share growth and 35.70% revenue growth over the past five years, according to Auburn Digest. A big driver of that growth: a marketing strategy that repositioned former adversaries — HomeAdvisor, Angie’s List, and Handy, which compete for customers who are looking for contractors they can trust with home improvement projects — giving them a new, common competitor to unite against.
As the chief marketing officer for AngiHomeservices, Allison Lowrie led the repositioning behind much of its growth. How the company approaches marketing has evolved significantly since conjoining the brands within Angi Homeservices, and Lowrie’s role has evolved and doubled in scope along with it.