• Tech Talks with Skookum: The Intersection of Digital Transformation, Innovation & Customer Experience

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    We will discuss how companies can empower their product teams to help guide the digital transformation to enable innovation while staying grounded in delivering an excellent end-to-end customer experience.

    This session will help you discover:

    - Where the Opportunity is in Customer Experience
    Things companies can do right, things to stop doing wrong and how to create the connective tissue.

    - Tools for Approaching the Opportunity Landscape
    Picking the right tool to get a complete view of the user.

    - How good CX understanding can prioritize Digital Transformation and Innovation

    Speaker Information: Jason Rome is the Director of Digital Strategy & Customer Experience at Skookum. Jason and his team work with some of the most recognized Fortune 500's in the US, across many industries. The Digital Strategy & Customer Experience team helps organizations with customer persona and empathy research (internal and external), journey mapping, UX/UI design, rapid prototyping, and overall product strategy. Skookum works with companies both large and small and their mantra is to Train and Leave you Better.